By providing WiFi access, shopping centres can increase the average dwell time of their customers. Longer dwell time led to higher chances of customers exploring more stores, discovering new products, and making unplanned purchases. Additionally, WiFi connectivity enables customers to access digital coupons, promotional offers, or loyalty programs while they’re on site, further incentivising them to make purchases and engage with shopping centres offerings. This is a great way for businesses to take advantage of customer idle time to showcase what they have to offer.