By providing WiFi access, shopping centres can increase the average dwell time of their customers. Longer dwell time led to higher chances of customers exploring more stores, discovering new products, and making unplanned purchases. Additionally, WiFi connectivity enables customers to access digital coupons, promotional offers, or loyalty programs while they’re on site, further incentivising them to make purchases and engage with shopping centres offerings. This is a great way for businesses to take advantage of customer idle time to showcase what they have to offer.
CAR PARK & EV CHARGING POINT WIFI
In today’s digital world, staying connected is more important than ever. While Wi-Fi connectivity has become a standard amenity in various places, the one area that often gets overlooked is car park & EV charging point WiFi. Extending your network to your onsite Car Parks and EV charge points is the next step towards a successful business and here’s why.
Enhance Customer Experience
It is vital for businesses to invest in customer experience in order to boost sales conversions, customer loyalty and higher client retention. Customers can stay connected to the internet while waiting for their vehicles to charge or searching for parking spots. They can utilise this time to browse & shop online. By offering Wi-Fi, shopping centres can create a more engaging and convenient experience for their visitors, encouraging them to spend more time on-site. This is a great advantage, especially in remote areas with low connectivity.
Boost Dwell Time & Sales
Attracting EV Users
While the concept of sustainability has been significantly increased, this brings the necessity for businesses to be more critical and deliver customer demands by embracing sustainable practices. EV owners often spend significant time waiting for their vehicles to charge, presenting a valuable opportunity for shopping centres to cater to their needs. By providing WiFi connectivity, you will not only enhance the charging experience, but also position your centre as an EV-friendly destination, attracting a niche customer segment.
Collecting Valuable Data
WiFi access in car parks and EV charging points enables shopping centres to gather valuable data about customer behaviour and preferences. Analysing data such as the number of WiFi users, demographics, dwell times, helps shopping centres make informed decisions regarding marketing strategies, and overall customer satisfaction. This data-drive approach empowers shopping centres to optimise their operations and create tailor experiences that resonate with their customers.