Data Analytics & Insights
Each Wi-Fi login also presents an opportunity for clients to learn more from their audiences. The AdCard registration and connection page provides an invaluable data capture device, enabling clients to collect demographic and behavioural insights. Our user-friendly monthly analytics report equips out clients with the tools they need to recognise and gauge with visitor trends, and tailor their marketing campaigns to provide a dynamic, engaging and optimised experience.
YOUR INSIGHTS
Name & Email Address
Everyone who logs in to use the free Wi-Fi service can be incorporated into client mailing lists & marketing plans – enabling clients to communicate with engaged audiences.
Postcode
Get geographical context for your visitors and track the most common visitor origins helping clients to optimise their content targeting.
Gender & Age Range
Get to truly know the range of your audiences and their preferences.
Dwell Time
Better understand visitor behaviours and habits, helping clients to track customer movement and tailor their experiences accordingly.
Time & Date of Visit
Knowing peak days and times helps our clients manage stock and staff requirements or site, enabling them to optimise budgets and personnel.
First-time or Returning Visitors
Gauge with visitor frequency and measure strategies to increase footfall.
Analytics Dashboard
Clients can access their data reports at any time via our user-friendly AdCard portal.
Access your demo analytics dashboard and data report here!
Our solution is fully GDPR compliant and information is provided voluntarily in agreement with our T&Cs. Fore more information on our Data Privacy Policy, please get in touch.
