As the temperature rises and the days grow longer, we can’t help but get excited about the endless possibilities that summer brings. At Inkspotwifi, we believe that this vibrant season is not only about sunshine and holidays, but also about leveraging its potential to drive business growth and deepen client connections. We’re excited to share some insights on how this vibrant season can positively impact your sales and client engagement!
6 ways to increase foot traffic and build stronger connections with your customers:
➤ Create a summer vibe: Nothing captures the spirit of summer like a welcoming atmosphere! Enhance your space with vibrant colours, seasonal decorations, and refreshing scent to create an inviting experience that resonates with customers. Inspire them to stay longer, browse your offerings, and embrace the summer shopping spree!
➤ Leverage the Power of Retail WI-FI: In today’s digital age, staying connected is crucial. Offering free WI-FI not only keeps customers engaged but also encourages them to share their positive experiences online. This way, you can boost your online presence by encouraging visitors to connect, browse your website, and giving them an opportunity to explore your exciting summer promotions.
➤ Utilise Footfall Counting Solutions: Gain valuable insights into customer behaviour during this busy season. By utilising footfall solutions, you can identify peak hours, measure foot traffic, and optimise staffing accordingly. Make data-driven decisions to streamline operations, ensure an exceptional customer experience, and maximise sales opportunities. To find more about how your business can benefit from this solution, contact us today!
➤ Enhance Your Car Park & EV Charging Points: With the rise of electric vehicles and increasing number of eco-conscious consumers, providing EV charging points in your car park could be a game changer. This environmentally friendly initiative not only attracts new customers but also shows your commitment to sustainability while creating a positive brand image.
➤ Engage Customers with Summer Promotions: Everyone loves a good deal! Design special summer promotions that align with the season’s trends and interests. Whether it’s a summer clearance sale, limited-edition products, or exclusive offers for loyal customers. Make sure to communicate these exciting deals through your website, social media, email campaigns, or our Smart Screens!
➤ Organise Engaging Events: Summer is a perfect time to bring people together. Consider hosting fun and interactive events such as workshops, pop-up shops, or outdoor gatherings. By creating memorable experiences, you’ll not only boost foot traffic, but also foster lasting relationships with your clients.
Remember, it’s not always about selling products or services; it’s about building genuine connections and providing exceptional experiences. We hope these summer tips inspire you to make the most of this season’s potential. To find more about what we offer and how our digital business solutions can contribute to your growth, please get in touch with us today!